ALDUB KalyeSerye Trend: Data From Twitter

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[Featured Image CTTO @MaineAlden16] The ALDUB KalyeSerye Trend has no signs of slowing down. With or without competition, the devoted ALDUB faithful have managed to meet people from all walks of life. In the ALDUB KalyeSerye Trend’s situation, this includes statisticians.

ALDUB KalyeSerye Trend
Source: @ineffable888

You got to give credit to Twitter for popularizing the trending topics section. Just when you thought Facebook got it all figured out. Twitter found a way to post topics that people are talking about. At first they are simply phrases on a virtual bulletin board displaying topics discussed by all Twitterers (or tweeters, depending on which term suits you). Hashtags then got invented for the sake of connecting everyone discussing the same topic on an easier level. ALDUB KalyeSerye Trends now boast an average tweeting power of a million tweets per day. The new world record of 6.35 million tweets was confirmed on the ALDUB Worth Fighting For episode. Eat Bulaga founding father Joey de Leon proudly held the Philippine Star frontpage news that featured this new world record.

Before the ALDUB KalyeSerye Trend, skeptics have doubted Twitter’s ability to measure trending topics. There are topics that people talk about that trend but don’t translate into ratings. For example, a mass of fanatics go on Twitter and tweet simultaneously about the soap opera they watch at the same time. Surely there is a Twitter party going on. But how about the ratings? (Hello, Mr. AI runner-up? How did your first Filipino soap go? It trended nightly but barely lasted half a year) This is why companies placing ads would rather check the ratings instead of trending topics on social media. It also prompted Twitter itself to define their standards about trending topics.

ALDUB KalyeSerye Trend
Source: @ineffable888

According to Twitter in this screenshot by @ineffable888, trends are now “tailored for you based on who you follow and your location”. In other words, topics that may trend in Quezon City or Pasig but not in the Philippines as a whole. The city-based trending measurement was applied last year to mixed results. This prompted television networks to really measure their talents’ reach. May not guarantee immediate returns the way the ALDUB KalyeSerye Trend did. But data-backed information about potential influencers helps companies formulate better marketing strategies.

In the past, trending topics in the Philippines were filled with hashtags pertaining to love teams. Love teams still draw in the audience here. Sometimes, certain love teams trend in Twitter Philippines even if they don’t have a TV series or upcoming film in the works. ALDUB is a love team. But compared to the other love teams that trended within months, they managed to rake in the endorsements. (TV series and films are still unconfirmed for ALDUB as of this writing) The ALDUB KalyeSerye Trend trended worldwide with legit tweets and less spam. The fact that Twitter has heightened up its ante regarding spammy tweets gave rise to legit tweets. It elevated the ALDUB KalyeSerye Trend from “another fad” to a demographic gold mine for marketers and salespeople.

ALDUB KalyeSerye Trend
Source: @pagkalaagan

What are demographics? According to Investopedia, it is the “Studies of a population based on factors such as age, race, sex, economic status, level of education, income level and employment, among others.” Twitter is often viewed as a social media tool for young urban professionals and teens with a smartphone and unlimited mobile internet access in the Philippines.

The noontime variety show Eat Bulaga is sometimes viewed as a late bloomer when it comes to using Twitter in connecting with its audience. But it managed to make up for lost time through the ALDUB KalyeSerye Trend. In doing so, they learned the market that they captured. Being the longest-running noontime variety show in the world today. Eat Bulaga would definitely have no problems raking in the ad load. But having data to use in loading more ads helps in securing more deals. There are tweeters that become instant consumers of the very products that their idols endorse. Marian Rivera is the best example of that theory. With the ALDUB KalyeSerye Trend gaining credibility everyday, marketers have new potential endorsers.

Futhermore in the ALDUB KalyeSerye Trend, you find tweets that are less about “Follow back”, “RT for shoutout”, “RT for follow back” and similar solicitations for new followers. Less clickbaits too. The problem with some tweeters riding on hot trends? They just tweet whatever comes into mind even if it’s negative. Even if it contained clickbaits. If you want more followers, tweet interesting things. Retweet and comment based on interesting things that other people tweet containing the hashtag for the day. In short, to be interesting, you have to be interested. It may sounds cliche. But this helped in pushing the ALDUB KalyeSerye Trend to record heights. Right now, everyone is definitely interested with Alden Richards and Maine Mendoza a.k.a. YayaDUB. Now that they have developed an audience, marketers can now capitalize on the audience that the famed love team has earned.

ALDUB KalyeSerye Trend
Source: Donya Celia
ALDUB KalyeSerye Trend
Source: @MaineAlden16
ALDUB KalyeSerye Trend
Source: @MaineAlden16

The best thing so far about the ALDUB KalyeSerye Trend? It created communities. The ALDUB MAIDEN Nation has produced several chapters online. Twitter is their main form of communication. This is where they get to announce meetups. Some of them have met in the past. Others have just started organizing their first eyeball events. Events like these are meant to be a show of force. This also meant less “keyboard warriors” and more friends and acquaintances. In what way can you better relate to another person but in finding the same interests? Just when you thought the internet caused less human interaction, the ALDUB KalyeSerye Trend produces eyeball events. Alden and YayaDUB have finally met twice. Why can’t it be the same for everyone else that loves them too?

Speaking of Twitter accounts that spurned interesting tweets, shoutouts to the following accounts that you should follow as credited in the Twitter screenshots included. Like Eat Bulaga’s official Facebook page for the ALDUB episode replays. Follow @EatBulaga on Twitter too. It’s the quickest way to join the ALDUB KalyeSerye Trend party. Don’t forget today’s hashtag #ALDUBForTalkNText. 

See? The ALDUB KalyeSerye Trend is now earning endorsement deals. From McDonald’s to Talk N Text. More articles to come from us covering the latest and the greatest events happening so far in the Philippines. All that is left for you to do is follow us on our social media accounts. Like our official Facebook page, The Philippines Web. And follow us on Twitter @pinasamazing. Much appreciated.

ALDUB KalyeSerye Trend
Source: @MaineAlden16